For a couple of years now I've been expecting to wake up some morning to the news that some random African country has gotten a 10-year, $2 billion contract to rename itself "Niketown" or, more tastefully, "Zambia, presented by Starbucks."

But this, which I would be able to see from the front stoop of my apartment building, just blows. Couldn't they just put the "Land" back?